News & Events

JANUARY 11, 2016

Sharjah Cooperative Signs Cooperation Agreement with James Rammal Advertising for its 2016 Strategy Development

Sharjah Cooperative Society recently signed a Cooperation Agreement with James Rammal Advertising LLC (JRA), making JRA the official agency managing the marketing activities of Sharjah Cooperative, as part of its Strategy Development for 2016.

The Agreement was signed by HE Majid Al Jeneid, General Manager, and Mr. James Rammal, Chairman of JRA, while the ceremony was also attended by Essa Jala, Marketing and Contracts Manager; Hassan Al Souqi, Purchase Department Manager; Ahmed Al Salman, Media Section Head; and all staff directly involved from both parties.

Signing the Agreement came as part of Sharjah Cooperative's plan to elevate its marketing strategies by delegating JRA to provide marketing consultations, increasing and diversifying clientele, and enhancing the overall customer experience.

HE Majid Al Jeneid said that choosing JRA came after a long search that looked into various international agencies, and JRA was selected for its ability to provide comprehensive marketing and communications services utilizing innovative approach for advertising and branding. This partnership will also strengthen JRA's status in the country as a major agency, in line with its own strategy development for 2016.

Mr. James Rammal said: "We are absolutely delighted to establish a long-term relationship with Sharjah Coop. Pioneers in the retail industry, they have more than 25 branches, and we are really excited at the prospect of accompanying and supporting them in the process of taking their marketing and communications to the next level. This partnership is the acknowledgement of our specific approach, as well as the recognition of a transparent and collaborative methodology".

JRA has been a powerful force in the UAE's advertising and marketing communications industry since 2002, driving brand development, corporate identity, marketing strategies, and advertising campaigns for government agencies, major regional companies, multinational corporations, energetic startups and high-profile events.

Its visionary creative team, experienced marketing specialists and dedicated client servicing share over 60 years of industry experience across three continents, and guarantee an unrivalled standard of service. An independent agency, JRA provides clients with expertise, talents and loyalty… empowering JRA to establish solid partnerships over the years.


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