The purpose of the workshop was to reiterate concepts related to brands and branding, for Sharjah Coop members to further develop a practical approach to the growth of the brand. The workshop was inaugurated by an animated video highlighting the elements of brands and branding, which set the mood for the rest of the day.
His Excellency Majid Al Jeneid, along with the Sharjah Coop management enthusiastically participated in all the branding activities created by JRA. From introspective activities and discussions on Mission & Vision, Positioning and Brand Essence; to incentive activities, the attendees braved them all with skill and confidence.
JRA and the management of Sharjah Coop are extremely confident and certain that this workshop will set a robust foundation, provide clarity and define the way forward for the brand and all its members.
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