News & Events

MAY 22, 2016

Sharjah Cooperative Society Branding Workshop 2016

Sharjah, 22 May 2016 – The management of Sharjah Cooperative Society attended a workshop hosted by James Rammal Advertising LLC.

The workshop 'Brand and Branding' was held on 22 May 2016 at the Sheraton Sharjah Beach Resort; conducted by the JRA team members, and led by Mr. James Rammal.

The purpose of the workshop was to reiterate concepts related to brands and branding, for Sharjah Coop members to further develop a practical approach to the growth of the brand. The workshop was inaugurated by an animated video highlighting the elements of brands and branding, which set the mood for the rest of the day.

His Excellency Majid Al Jeneid, along with the Sharjah Coop management enthusiastically participated in all the branding activities created by JRA. From introspective activities and discussions on Mission & Vision, Positioning and Brand Essence; to incentive activities, the attendees braved them all with skill and confidence.

JRA and the management of Sharjah Coop are extremely confident and certain that this workshop will set a robust foundation, provide clarity and define the way forward for the brand and all its members.


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